| 1. |
What is the simple, but essential market-driven
strategy for your firm? |
| 2. |
Is the architecture and design of your marketing system efficient? |
| 3. |
Does your marketing system have the capacity to cover the
market effectively? |
| 4. |
What do you want customers to know about your firm? |
| 5. |
What is the role marketing can and needs to play for the
firm? |
| 6. |
What information, analytical tools, and techniques are needed
and available to power your marketing system? |
| 7. |
What processes are needed to power the marketing system
and connect it to the broader firm? |
| 8. |
Which marketing element or mix of elements should be used
to reach targeted customers, and why? |
| 9. |
Do you know what it costs to interact with your customers
through the network? |
| 10. |
Does your team have the right skills to manage and power
the marketing system? |
