| 1. |
How is your “true” end-to-end marketing spend allocated, and what ROI are you getting? |
| 2. |
Are your funding decisions aligned with your business strategies and longer term goals? |
| 3. |
Does Marketing have a clear, essential role in the C-Suite? |
| 4. |
What is your simple, but essential market-driven strategy for the firm? |
| 5. |
Is your value proposition well-defined and communicated? |
| 6. |
Does your marketing system have the capacity to cover the market efficiently and effectively? |
| 7. |
Do you know which marketing elements should be used to reach targeted customers? |
| 8. |
Do you have the benefits of end-to-end marketing - from corporate, to business unit, to region? |
| 9. |
Is your marketing well-integrated with other business functions? |
| 10. |
Is your Marketing Operations function well-defined and adequately resourced? |
| 11. |
Are your agency and channel partners well-managed and optimized? |
| 12. |
Does your team leverage knowledge and information to power your marketing? |
| 13. |
Are your marketing activities keeping pace by moving from ad-hoc to process-driven and automated? |
| 14. |
Do you have processes and tools to assess and drive improvement within your marketing network? |
| 15. |
Does your team have the right skills to power and manage the marketing system? |
