Everyone at MarketFrames® is an operational veteran. We focus on time-tested,
pragmatic marketing methods updated with the most useful new marketing
knowledge.
MarketFrames brings to every engagement decades
of success in leadership roles at global marketing organizations.
We have held marketing operations responsibilities for $100 million-plus
categories at the world’s largest, most dynamic, and successful
innovation firms. We combine tested methods and tools with the best
of today’s new marketing approaches.
Each MarketFrames engagement includes the right mix of talent and
resource for the job: industry leaders, experienced senior consultants,
skilled analysts and planners. And we regularly draw on our international
network of best-in-class partners for specialized skills and capabilities.
MarketFrames Executives
Andrew Tallian, President. Through a 20-year global career of strategic
and operational roles, Andrew has a track record of establishing and
operating winning marketing organizations, positions and assets. In 17
years with Hewlett Packard, Andrew served as Chairman, HP Marketing Council;
Vice President Marketing, Consumer Business; Vice President Marketing,
Imaging & Printing Americas. Andrew has held technology development
positions with GTE and the consultancy American Management Systems. Andrew
holds a B.S. in Computer Science from M.I.T., an MBA in Marketing from
The Wharton School, and an M.S. in Systems Engineering from The University
of Pennsylvania.
Kara Kerker, Vice President. In her
extensive marketing career, Kara has a successful track record in
marketing system design and operational management. Most recently
Kara was partner and strategy director for a pioneering creative
agency. Previously Kara served in executive marketing positions for
the venture-backed firms Think3, Goulter Medical, and PrintPaks.
In these roles, she developed the marketing organizations, systems
and plans essential for growth. From 1985 to 1996 Kara was with Hewlett
Packard’s consumer business in the U.S. and Europe. Her HP
career included heading U.S. Consumer Marketing operations during
a period of rapid structural change and expansion. Kara holds an
MBA and a B.S. from Cornell University.
Mihae Lim, Vice President. Through a career in industry and
academia, Mihae brings international business, business research, and
operations
experience to our clients. At Mitsubishi, Mihae held strategy and operations
roles. She was Marketing Manager for a new Mitsubishi Foods venture
driving product definition and launch, and coordination of initial
manufacturing operations. At Mitsubishi International, she coordinated
the building of the U.S. distribution network for medical imaging equipment.
Mihae has served on the faculty at Lewis & Clark College with a
focus on International Affairs. Mihae holds a Masters in International
Business
Diplomacy from Georgetown University and a B.A. from Harvard University.
Jean-Luc Meyer, Managing Director, Europe. A 20+ year industry veteran,
Jean-Luc brings a track record of establishing and operating breakthrough
marketing and GTM capabilities to the most competitive industries through
emerging, hyper-growth, and mature business lifecycles. He has held leadership
positions in Hewlett Packard's consumer and Enterprise IT businesses, as well as in their
critical Imaging and Printing business. As VP Marketing for HP's PC business
Jean-Luc was a key member of the leadership team that put HP's PC category on
the path to #1, driving a wide range of strategic and operational results.
Jean-Luc holds a MS Computer Science from INSA Lyon.
MarketFrames Senior
Consultants
MarketFrames Senior Consultants are
industry veterans combining strong operational experience with command
of MarketFrames' methods and tools. They work with our clients
to discover and synthesize essential new knowledge, plans, and recommendations.
Our Senior Consultants oversee each engagement, driving project design
and management, core content development, deliverables, and reporting.
Our Senior Consultants typically have industry experience in product
and market management with top innovation firms such as Hewlett Packard,
MusicMatch, and Extended Systems. Education includes degrees in engineering
and marketing from institutions such as Dartmouth University, University
of Illinois, and Northwestern University.
MarketFrames Analysts and Planners
MarketFrames Analysts and Planners
combine industry experience, strong analytical skills, and facility
with MarketFrames' methods and tools. Our Analysts and Planners
drive data discovery, verification, models, and reporting. They typically
have held positions as analysts with firms such as Intel, Apple,
and Micron. Education includes degrees in marketing, finance, and
accounting from institutions such as Duke University, University
of Washington, and University of Portland.
|