MarketFrames® provides specific expertise, methods, and tools to meet client
requirements.
MarketFrames has worked with a variety of clients
to improve their marketing. We outline a sample of our work here.
Market Action Plans
For a leading information services firm, MarketFrames provided the market-driven
business plan to accelerate growth. Working with the leadership team,
MarketFrames updated the firm’s positioning, defined simplified
and updated customer segments, outlined steps to rationalize the existing
product line, and developed a roadmap for new product development.
For a global leader in professional services, MarketFrames developed
the business plan to expand services into a new fast-growing target market.
Together with our partner firms, we worked with senior leaders to develop
a data-based market analysis. We also provided a breakthrough business
model that bridged the firm’s current business to its new opportunity.
For a small, fast-growing firm, MarketFrames is currently engaged to
re-package, reposition, and re-launch its core offer. We are providing
a Market Action Plan for key product lines and for launch activities
and deliverables.
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Market Knowledge Statement
For
a leading consumer products company, MarketFrames developed a Market
Knowledge Statement focused on a new category and channel. Our
work included information synthesis, analysis, modeling, and commentary
on channels status, likely changes and evolution, and the development
of current and future market maps.
For an expanding technology company, MarketFrames provided a market
and technology analysis as part of our client’s acquisition
of a firm. This Market Knowledge Statement provided essential market
sizing and trend data, and technology and product analysis. It
included an analysis of the fit of the new firm with current markets
and customer segments, and options for short and long-term commercialization.
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Marketing Network Blueprints
For
a Fortune 100 company MarketFrames provided a Marketing Network
Blueprint as it fundamentally redirected its business goals, assets,
and investments. Working closely with a wide-range of the firm’s
leaders MarketFrames created a simple and clear blueprint for:
market segmentation, strategic direction and purpose for marketing,
market and product positions, group and division marketing structures,
and Go-to-Market requirements and structures.
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Marketing Management Services
As the on-going marketing extension
to a rapidly expanding $200M business, MarketFrames is currently
engaged to provide a range of market planning services. Services
include product marketing planning to outline the platform roadmaps
for a breakthrough technology asset, a Go-to-Market Market Action
Plan, and an organizational growth plan outlining capability requirements,
structures, and processes.
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Custom Consulting
For a corporate technology center,
MarketFrames provided technology and market forecasts to support
the organization’s strategy and investment initiatives. MarketFrames
provided guidelines on how the technology could be leveraged into
broader markets and customer segments. These data-backed guidelines
analyzed market size, entry barriers, required investments, and
solution options for new segments.
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