Everyone in our firm is an operational veteran. We focus on time-tested, pragmatic marketing methods updated with the most useful new marketing knowledge.

MarketFrames brings to every engagement decades of success in leadership roles at global marketing organizations. We have held marketing operations responsibilities for $100 million-plus categories at the world’s largest, most dynamic, and successful innovation firms. We combine tested methods and tools with the best of today’s new marketing approaches.

Each MarketFrames engagement includes the right mix of talent and resource for the job: industry leaders, experienced senior consultants, skilled analysts and planners. And we regularly draw on our international network of best-in-class partners for specialized skills and capabilities.


MarketFrames Executives

Andrew Tallian, President. Through a 20-year global career of strategic and operational roles, Andrew has a track record of establishing and operating winning marketing organizations, positions and assets. In 17 years with Hewlett Packard, Andrew served as Chairman, HP Marketing Council; Vice President Marketing, Consumer Business; Vice President Marketing, Imaging & Printing Americas. Andrew has held technology development positions with GTE and the consultancy American Management Systems. Andrew holds a B.S. in Computer Science from M.I.T., an MBA in Marketing from The Wharton School, and an M.S. in Systems Engineering from The University of Pennsylvania.

Kara Kerker, Vice President. In her extensive marketing career, Kara has a successful track record in marketing system design and operational management. Most recently Kara was partner and strategy director for a pioneering creative agency. Previously Kara served in executive marketing positions for the venture-backed firms Think3, Goulter Medical, and PrintPaks. In these roles, she developed the marketing organizations, systems and plans essential for growth. From 1985 to 1996 Kara was with Hewlett Packard’s consumer business in the U.S. and Europe. Her HP career included heading U.S. Consumer Marketing operations during a period of rapid structural change and expansion. Kara holds an MBA and a B.S. from Cornell University.

Mihae Lim, Vice President. Through a career in industry and academia, Mihae brings international business, business research, and operations experience to our clients. At Mitsubishi, Mihae held strategy and operations roles. She was Marketing Manager for a new Mitsubishi Foods venture driving product definition and launch, and coordination of initial manufacturing operations. At Mitsubishi International, she coordinated the building of the U.S. distribution network for medical imaging equipment. Mihae has served on the faculty at Lewis & Clark College with a focus on International Affairs. Mihae holds a Masters in International Business Diplomacy from Georgetown University and a B.A. from Harvard University.

MarketFrames Senior Consultants

MarketFrames Senior Consultants are industry veterans combining strong operational experience with command of MarketFrames’ methods and tools. They work with our clients to discover and synthesize essential new knowledge, plans, and recommendations. Our Senior Consultants oversee each engagement, driving project design and management, core content development, deliverables, and reporting. Our Senior Consultants typically have industry experience in product and market management with top innovation firms such as Hewlett Packard, MusicMatch, and Extended Systems. Education includes degrees in engineering and marketing from institutions such as Dartmouth University, University of Illinois, and Northwestern University.

MarketFrames Analysts and Planners

MarketFrames Analysts and Planners combine industry experience, strong analytical skills, and facility with MarketFrames’ methods and tools. Our Analysts and Planners drive data discovery, verification, models, and reporting. They typically have held positions as analysts with firms such as Intel, Apple, and Micron. Education includes degrees in marketing, finance, and accounting from institutions such as Duke University, University of Washington, and University of Portland.

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