MarketFrames® works closely with clients to choose the best marketing strategies
and structures to establish winning customer
positions.
We sharpen market strategies, improve the
architecture of marketing networks, clarify product and customer
offers, develop market action plans, and train and manage resources
for successful marketing organizations.
Market-Led Strategy
As a firm moves in new directions – with new products, categories,
channels, or markets - the development and statement of the new strategy
is essential. MarketFrames uses proven planning methods to help leadership
teams determine, codify, and communicate new strategies.
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Product Marketing
Firms can win or lose through their
products and offers. Successful firms have legacy positions which
need to be updated. Growing firms need to maximize hidden assets
and align them for maximum impact. MarketFrames helps clients to
successfully link R&D with product and customer marketing to
rapidly commercialize and launch solutions into the market.
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Customer Marketing
The
difference between surviving and thriving can be a dynamic customer
marketing network. Managing customer markets is not always easy
for innovation firms after years of product-led success. The streamlined
integration of customer, agencies, and channel marketing yields
sustained impact. MarketFrames helps clients to drive effective
and efficient Go-to-Market systems.
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Marketing Network Architecture
Successful marketing today
can only happen when a firm’s marketing network is well
designed, implemented, and managed. Getting this right requires
visibility and insight to
the right architecture, processes, knowledge, resources, investments,
and measures. Using proven methods and tools, MarketFrames help
its clients to define and build an intelligent and advantaged marketing
network.
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Marketing Network Management
Leading firms actively manage their
marketing networks. In today’s times of specialization and
tight resources, often it is better to partner for marketing services
than have everything in-house. MarketFrames' experts build
on their track-record of managing the world’s largest marketing
organizations to provide high-quality and cost-effective marketing
services. We are a seamless extension to a firm’s marketing
team.
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