MarketFrames® Success Stories
Working with companies in all stages of the business life cycle, MarketFrames has a proven track record of fostering essential change in marketing organizations.
What our Clients have in common is the need to overcome business challenges and drive sustained profitable growth. We help them achieve that by maximizing marketing effectiveness and improving operational efficiencies. We find real-world solutions to a range of marketing organization challenges.
- Execution issues - such as managing high-velocity product introductions
- Strategic initiatives - such as faster commercialization of new technology
- Structural renovation – such as renovating marketing organizations and agency relationships
MarketFrames embeds best practices in your organization to build marketing competency and effect lasting change. These are a few of our client success stories.
Managing Marketing Cost Envelope (MCE )
The consumer products and services business within a global technology company had fragmented their large marketing spend in multiple siloed budgets across business units, corporate, region and country organizations...read more.
Integrating Marketing Organizations
After multiple acquisitions, a manufacturing company needed help integrating marketing and sales organizations to eliminate overlaps and gaps...read more.
Winning in a Category
When a Fortune 500 company planned its expansion in an established and highly competitive multi-billion dollar product category, they needed help in areas including defining differentiated products supported by compelling product positioning, developing a value proposition...read more.
Planning for Market Windows
A consumer products company with broad product offerings across several categories was not taking advantage of its product breadth, velocity and brand recognition. Go-to-market planning was fragmented, with the result that their brand strength was declining with both channel partners and consumers…read more.
Delivering a Unified Value Proposition
Recent acquisitions and new market entries by a large consumer products company created potential synergies among product lines, but these synergies were not being realized, and the company was missing the opportunity to differentiate and leverage its unique portfolio...read more.
Planning a Market-Focused Product Line
A Fortune 500 company’s product generation process was yielding a collection of “me too” products that weren’t clearly differentiated in the market place or offering timely feature sets…read more.
Agency Network Design
After years of contracting with many independent creative agencies across their corporate, business unit and region marketing organizations, a consumer technology company needed to lower their spend…read more.
Marketing, Sales, and Go-to-Market Alignment
After multiple acquisitions, a manufacturing company needed help aligning their go-to-market (GTM) organizations (including sales, marketing, operations, and finance) to drive Region business effectiveness...read more.